Coursewell
Online courses
CRM clean-up
Duplicates merged and gaps filled every night, so each email reaches the right person.
Yours
Ours
21 hours a week back
Duplicates merged and gaps filled every night, so each email reaches the right person.
369 records merged a week

In their words
Our newsletter finally reaches the people who signed up for it, once.
Leah Brandt,
Head of marketing
Ours
369 records merged last week, and every email went to one person once.
The story
Coursewell runs online courses for practice managers. Their CRM held three records for many students, so newsletters went to old addresses or reached the same person twice.
The CRM agent merges duplicates every night at 02:00, fills missing fields from orders and forms, and tags students by how far they are through a course. It merges about 369 records a week and fixes typos before each send.
What stays with them
Writing the next course.









